Pharmaceutical promotion is an important activity that provides service to healthcare, ensuring that our physicians receive information about new drugs and enabling patients to access drugs that will meet their needs.

As the Association of Research-Based Pharmaceutical Companies, it is our key priority to make sure that promotional activities are conducted in compliance with the ethical principles regulating this field. We pursue our activities on the basis of high standards we have set, in line with rules fully compliant with the European Union norms.

The ethical rules, which 36 international companies that are members of the Association of Research-Based Pharmaceutical Companies are obliged to comply with as well as the “Code of Good Promotional Practice” which we have updated in line with the latest legislation of the European Union so as to follow these rules have become effective.